Spanish singer and rapper Bad Gyal has been named the first global ambassador for Dsquared2, and will represent the Italian label in international campaigns and at global events.

The brand shared the news on Instagram, posting 'This partnership represents a return to the very essence of Dsquared2: a celebration of individuality, confidence and unapologetic self-expression... As one of the most influential voices in contemporary urban music, Bad Gyal perfectly captures this spirit'.